KATIVABrazilian Straightening Kit, 12 Weeks of Home Use Professional Straightening, with Organic Argan Oil, Shea Butter, Keratin & Amino Acids, for Straighter, Softer and Shinier Hair, All Hair Types

First time ever using anything like this and have zero experience with doing hair and I couldn’t be happier with the outcome! No horrible smell, it was easy to apply and the icing on the cake is how pretty, silky, shiny and manageable my hair came out. It’s been almost 2 weeks and still no sign of frizz or damage. I will definitely recommend this to anyone who is thinking about doing a keratin treatment on their hair.I won’t lie, the price was what was holding me back but I have to say I’m so happy I went with this product. The process is long and tiring but well worth it. And did I mention, you can wash it out the same day!! I will definitely be using this again.Trust the process! Try it you won’t regret it.

Safe, Formaldehyde-Free, and Truly Effective!I used the Kativa Keratin Kit formaldehyde-free, and I’m amazed by the results! My hair is smoother, shinier, and frizz-free — without any harsh chemicals. It straightened my hair naturally, while keeping it soft and full of life. I also love that it has a pleasant smell and doesn’t irritate the scalp like other treatments. If you’re looking for a safe at-home keratin treatment, this one is a game changer. My hair looks like I just stepped out of a salon

This stuff is awesome! I have curly/wavy/frizzy hair. I usually get a keratin treatment from my stylist. It cost $300 plus tip. I decided to give this a try, and so glad I did. The worst part is drying your hair with the cream on; it takes a very long time. It had a really strong smell when flat-ironing, so I put on a mask, which helped. I also used a cotton glove on the hand holding the hair when flat-ironing because your hair will be so hot. I made several passes with the flat-iron on each section of hair. I have washed and dried my hair several times, and it is still silky straight.

I helped my 14-year-old use this Straightening Kit, and WOW—the results were even better than our usual Keratin treatments! 😍✨Why We’re Obsessed:✔ Smoother, Shinier, Softer Hair – Her hair went from frizzy to silky-smooth, and the shine? Next level. It looks healthier, stronger, and way more manageable!✔ Lasts Longer Than Expected – We’re used to salon treatments that fade fast, but this held up beautifully, even after washing multiple times. 💁‍♀️✔ No Harsh Smell – Unlike some treatments that have you gasping for fresh air, this one was totally manageable! We had the bathroom fan on, but it wasn’t overwhelming. 🌬️✔ Easier Than We Thought – The instructions were straightforward, and while it took some time, it was so worth it. The final result looked like a professional salon job! This took a while to do only because my daughters hair is thick📸 We totally forgot to take before-and-after pics! But trust me—the difference was HUGE. She can now towel dry her hair and it's still straight! Not fuzzy!If you’re on the fence, just get it! It’s affordable, effective, and lasts longer than salon treatments. We’ll definitely be using this again!✅ 5/5 – Frizz-free, shiny, and totally worth it! ✨

I was hesitant about this product at first and didn’t think it would world that well for my hair because I have really thick and curly hair that’s hard to manage. I was never able to wear my hair naturally because it gets so puffy and frizzy and I’ve tried so many frizz serums and leave in conditioners. This stuff is amazing! Just look at the before and after pictures. Both pictures are my natural hair!! I’m just blown away by this and I have confidence againIt took about 2 hours to do and be careful with the steam from the straightener, the smoke got into my eye and it burned so bad from the chemicals and it burns your nose! That’s the only complaint I have with this product. I highly recommend this product!!

First: THIS WILL TAKE ANY COLOR HAIR DYE OUT OF YOUR HAIR . IF YOU HAVE COLORED HAIR, BUY THE COLOR SAFE ONE.My curl/wave pattern is a mixture of 2c wavy and 3A curly. My hair is also super dry and gets frizzy easy. If I am wearing MY HAIR straight I absolutely have to blow dry it and straighten it(and use tons of anti-frizz products. And on the days that it rains or it is humid outside my hair gets super frizzy and puffy. So living in Georgia where we have very humid summers typically during the summers I have to wear my hair pulled back, or curly with a good cast to keep it from getting puffy, bc no amount of frizz ease or moisturizing hair cream helps.I HAVE NEVER BEEN ABLE TO JUST WASH MY HAIR AND LET IT AIR DRY, OR ONLY WASH AND BLOW DRY. This product has SAVED me so much time. My hair feels healthier than it has ever felt It is so soft and shiny. And I can literally wash my hair brush it and go and when it dries it is still straight and not poofy/frizzy.So far it has been about 3 weeks and my hair is still amazing!For those who said it didn't work I fully believe they did not follow the instructions and do it properly.It is a long process but if you do it properly I promise you you will achieve the results that you want. The longest part of the process is blow drying your hair after you put the treatment in. After you put the treatment in let it sit on your hair for the amount of time that it tells you which is I think like 20 minutes. After that section your hair and use a very fine tooth comb and comb your hair in sections and get the excess treatment out with the comb. Every time you comb your hair you have to use a towel to get the excess off of the comb, You want to get as much excess out of your hair as you can before you start to blow dry it ,Don't worry if you don't think you've got out enough of the excess treatment, It's fine it will just take you a little longer to blow dry it in. You want to do this in a very well ventilated area, If you don't have big ventilated areas you can do it in you can do it in a small area however I would definitely suggest taking a fan and opening a window and having the fan set up to where it sucks all of the air from inside of the room that you're in and blows it out the window. The blow drying step would be better if you had someone to help you only because depending on how thick or long your hair is it can take a while. It took me about 2 hours to get it dry (no breaks) because it has to be completely dry before you start the straightening phase. I really think people are not letting get all the way dry before they straighten it and that's probably why it's not working as well. So if you have another person that can help you I would suggest it My husband ended up coming again helping me so my arms could take a break. Also do not put anything else in your hair Do not try to put no heat protectant in or any additional conditioners. Once your hair is completely dry that's when you're going to straighten it. I put my flat iron on 450 (typically I only have it at 350 whenever I flat iron my hair) Now, This is an important step because if you do not straighten your hair properly, the treatment may not work as good. Instead of flat ironing my hair the way I normally would which is just three or four sections I actually sectioned it off to smaller sections that way I could really focus on each section. Also you're not going to hold your straightener on each section like some people do when they're straightening their hair and they hold it for a few seconds before they move it down, your going to do medium passes (not fast passes but not too slow bc if you go really slow you risk heat damage) but you're going flat iron each section, with about 10 passes so make sure you really get that treatment to work.My hair is medium thickness. The front of my hair comes down about an inch below my collarbone and the back of my hair comes down to about 2 in above my bra. I used to dye my hair a lot and I would need three boxes of dye. The amount of product that comes with one box of this treatment was plenty and I still had some left over. If you have some stubborn areas of your hair, Where you feel like the treatment didn't work as good You can always use the treatment you have left over and only put it on that one area blow dry it and Let it sit for 20 minutes and flat iron it. Instead of doing your entire head again. (It has a 6 month shelf life after open). However, If you do have long hair I would suggest buying two just to make sure you have plenty.I have fallen in love with this product so much that I have been telling everyone about it! I was not paid for my review I bought this product with my own money after doing research myself on something that will help with my poofiness and my frizz.